Search Engine Optimization (SEO)

The main way people find your business is thru search results on Google.   Your ranking is dependent upon many things.   First, your website needs to run on a platform (such as WordPress) and be “designed” with a solid theme, an SEO Plugin and a XML Sitemap plugin that is optimized to “talk” to Google, Yahoo and Bing.   Search Engine Optimization (SEO) involves  many things that need to be done to accomplish a higher ranking and exposure.

What are Sitemaps?

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.

Web crawlers usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support Sitemaps to pick up all URLs in the Sitemap and learn about those URLs using the associated metadata. Using the Sitemap protocol does not guarantee that web pages are included in search engines, but provides hints for web crawlers to do a better job of crawling your site.

Search Engine ranking doesn’t happen by accident and especially overnight.

It takes calculating effort, time and patience.

Search Engine Optimization (SEO) – Keywords

When a potential consumer types a “keyword phrase” into Google, your business can be listed either organically (a free listing) or in a paid search result (Paid Per Click – PPC) using such services as Google Adwords or Google AdWords Express (typically the very top results shown in the blue box on a page, or the results listed along the right hand side of the search results page).

There are many tools and components  that need setup to get the best possible search rankings and long term results. Besides setting up and configuring a Google My Business and Google Analytics account for your site, Ultradata will setup Google Search Console and Bing Webmaster Tools on your site for FREE for business website purchases!  This is a $500/value. With these tools you will be able to:

  • Learn all the phrases where your site appears in Google searches
  • See all the sites that link to yours
  • Check to see if your site includes any problems with Google’s index that could harm your search results
  • Submit information from your site directly into Google’s search engine

There is no cost from Google for this service however it takes us a bit of time and expertise to set it up.   Let us perform the setup for no charge for any new or redesigned website that we setup.

Keyword Research

Welcome to our world of Keyword Research, where we believe in the power of words and their ability to transform your business. Our primary goal is to identify the most important keywords for your business that will generate revenue. We understand that there’s no sense in ranking for a keyword that doesn’t convert, and we’re here to ensure that every word counts.

Keyword Research is not just about SEO; it’s about understanding your customers and how they are searching for your products, services, or information. It’s about creating a connection between your business and your potential customers. It’s about making sure that when someone searches for a product or service you offer, they find you.

We take keyword research seriously. We delve deep into the world of words, phrases, and search terms to uncover the goldmine of opportunities that lie within. We use sophisticated tools and techniques to identify the most relevant and profitable keywords for your business.

Our team of experts analyzes search volume data, competition levels, and potential profitability to determine which keywords are worth pursuing. We also consider factors like seasonality and trends to ensure we’re always one step ahead.

But our work doesn’t stop there. Once we’ve identified the best keywords for your business, we help you incorporate them into your website content, meta tags, URLs, and other SEO elements. This ensures that search engines understand what your website is about and rank it accordingly.

We also monitor keyword performance regularly to ensure they are driving traffic and conversions as expected. If a keyword isn’t performing as well as it should be, we’ll find out why and make necessary adjustments.

Remember, not all keywords are created equal. Some might bring in lots of traffic but few conversions. Others might not attract as much traffic but convert exceptionally well. That’s why we focus on finding the right balance between volume and conversion rate – because at the end of the day, what matters most is your bottom line.

We understand that every business is unique, and so are its keyword needs. Whether you’re a small local business or a large multinational corporation, we can tailor our keyword research services to suit your specific requirements.

In the vast ocean of the internet, where billions of searches are conducted every day, it’s easy to feel lost. But with our expert keyword research services, we’ll help you navigate these waters and reach your destination – increased visibility, traffic, and revenue.

So why wait? Let us help you unlock the power of keywords and propel your business to new heights. Because here at our Ultradata, we believe that the right words can make all the difference.

Competitor Research

Competitor research is a strategic approach that involves analyzing and monitoring your competitors to identify their strengths, weaknesses, and strategies. This information can then be used to develop effective business strategies that give you a competitive edge.

Competitor research ranges from externally auditing manually and via tools to determine ranking factors of what is driving competitor websites. This process involves a deep dive into the competitor’s online presence, including their website design, content strategy, SEO tactics, social media engagement, and more.

Understanding Competitor Research

Competitor research is an integral part of any business strategy. It provides valuable insights into market trends and reveals benchmark performance against an industry average or similar companies. By understanding what your competitors are doing right or wrong, you can tailor your strategies to outperform them.

The Importance of Competitor Research

In today’s digital age, businesses are competing not just on products or services but also on digital presence. A well-optimized website can be a game-changer for any business. Therefore, understanding what drives traffic to your competitor’s website can help you optimize your own site for better visibility and higher conversions.

How Competitor Research Works

Competitor research involves several steps:

1. Identifying Your Competitors: The first step in competitor research is identifying who your competitors are. These could be direct competitors (businesses offering similar products or services) or indirect competitors (businesses offering substitute or related products).

2. Analyzing Their Website: Once you’ve identified your competitors, the next step is to analyze their website. Look at their site structure, user experience, content quality, keyword usage, backlink profile and more.

3. Using Tools for Analysis: There are several tools available that can help you analyze your competitor’s website more effectively. These tools can provide insights into their SEO strategies, keyword rankings, traffic sources, and more.

4. Determining Their Ranking Factors: By analyzing your competitor’s website, you can determine what factors are contributing to their high rankings. This could include high-quality content, effective keyword usage, a strong backlink profile, and more.

5. Implementing Findings: The final step in competitor research is to implement your findings into your own strategy. This could involve improving your website design, creating better content, optimizing for specific keywords, building high-quality backlinks, and more.


Competitor research is a powerful tool for any business looking to gain a competitive edge. By understanding what drives traffic to your competitor’s website, you can optimize your own site for better visibility and higher conversions. Whether you’re a small business owner or a marketing manager at a large corporation, competitor research should be an integral part of your business strategy.

Remember that competitor research is not about copying what your competitors are doing but rather learning from their successes and failures. It’s about finding opportunities to improve and innovate so that you can stay ahead of the competition.

So start conducting competitor research today and unlock the potential of your business!

Link Building

In the digital world, the success of your online presence is determined by more than just the quality of your content or the aesthetics of your website. It’s about how well you’re connected in the vast web of online information. This is where link building comes into play.

What is Link Building?

Link building is a critical aspect of Search Engine Optimization (SEO). It involves acquiring hyperlinks from other websites to your own. These hyperlinks, also known as backlinks, are like votes of confidence from one website to another. They signal to search engines that your content is valuable and worth linking to, which can significantly improve your site’s visibility and ranking on search engine results pages (SERPs).

Why is Link Building Important?

Link building is a key factor in how Google ranks web pages. Google’s algorithms are complex and always evolving, but backlinks remain an essential factor in how every search engine determines which sites rank for which keywords. Building links is one of the many tactics used in SEO because links signal to Google that your site is a quality resource worthy of citation.

Our Link Building Services

Our team works tirelessly to increase the amount of valuable backlinks to your website. We understand that link building isn’t just about quantity; it’s about quality and relevance too. We focus on securing backlinks from high-authority websites in your industry or niche, ensuring they’re not just any links, but ones that contribute positively to your site’s SEO.

We provide comprehensive outreach and link building services aimed at boosting your website’s ranking on Google and other search engines. Our strategies are tailored to your specific needs and objectives, ensuring we deliver results that align with your business goals.

How We Do It

Our process begins with a thorough analysis of your website’s current link profile to understand its strengths and weaknesses. We then identify potential link opportunities based on competitive analysis and industry trends.

Next, we conduct targeted outreach to high-quality websites and blogs in your industry, pitching unique, compelling content that adds value to their audience and naturally includes a link back to your site.

We also monitor your link profile’s growth and performance, adjusting our strategies as necessary to ensure continuous improvement.

Local Citation

Local citation services are an essential aspect of local SEO strategies. They involve the process of listing your business on various online platforms, directories, and websites to improve visibility in local search results. These citations typically include your business name, address, phone number (NAP), and sometimes additional information like your website URL, business hours, and a brief description of your services.

The main goals of using local citation services include:
1. Improving Local SEO: Citations help search engines verify the existence and accuracy of your business’s information across the web. Consistent and accurate citations can improve your business’s chances of ranking higher in local search results.
2. Increasing Online Visibility: By listing your business on multiple platforms, you increase the chances of potential customers finding your business online.
3. Building Trust: Accurate and consistent listings across reputable sites can help build trust with both search engines and potential customers.
4. Driving Traffic: Citations can drive traffic to your website directly from the listing sites and indirectly by improving your search engine rankings.

When choosing a local citation service or managing citations yourself, it’s crucial to ensure accuracy and consistency across all listings, regularly update any changes in your business information, and remove or correct any outdated or incorrect citations.

If you have specific questions about local citation services or need advice on best practices for managing them, feel free to ask!

Getting your website and business exposure on the internet and in the minds of consumers is a process.   To better understand some of the process – watch the videos on this page then call us to discuss what you can do to obtain the best results and maximize the web for your business!


Google Structured Data Testing Tool – check your site by click here.

Google PageSpeed Insights – check your site loading speed by clicking here.

Google Mobile-Friendly Test – check your site by clicking here.

Another speed test by Pingdom – check your site by clicking here.

Another speed test by GTMetrix – check your site by clicking here.

Ahrefs – This tool shows links (including new and internal), linking domains, anchors, and best pages of a domain. – check your site by clicking here.

Another tool for SEO analysis:   SEOSiteCheckup it aims to make search engine optimization easy. It provides simple, professional-quality SEO analysis and monitoring for websites. SEO Site Checkup  has helped thousands of small-business owners, webmasters and professionals improve their online presence.

Other tools for optimization research analysis:  SpyFu, Moz, SEMRush

Google Keyword Planner – Plan your Search Network campaigns, get performance insights, and see keyword ideas.

Free Web Page Analyzer – This web page analyzer breaks down the structure and content of your web page and assesses the build quality and content quality from an accessibility, usability and search engine point of view.



Want to Learn More?

We are more than happy to answer any questions you might have about our services or anything else for that matter.  We love to talk shop!

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