Search Engine Optimization (SEO)

The main way people find your business is thru search results on Google.   Your ranking is dependent upon many things.   First, your website needs to run on a platform (such as WordPress) and be “designed” with a solid theme, an SEO Plugin and a XML Sitemap plugin that is optimized to “talk” to Google, Yahoo and Bing.   Search Engine Optimization (SEO) involves  many things that need to be done to accomplish a higher ranking and exposure.

What are Sitemaps?

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.

Web crawlers usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support Sitemaps to pick up all URLs in the Sitemap and learn about those URLs using the associated metadata. Using the Sitemap protocol does not guarantee that web pages are included in search engines, but provides hints for web crawlers to do a better job of crawling your site.

Search Engine Optimization (SEO) – Basic Integration

When a potential consumer types a “keyword phrase” into Google, your business can be listed either organically (a free listing) or in a paid search result (Paid Per Click – PPC) using such services as Google Adwords or Google AdWords Express (typically the very top results shown in the blue box on a page, or the results listed along the right hand side of the search results page).

There are many tools and components  that need setup to get the best possible search rankings and long term results. Besides setting up and configuring a Google My Business and Google Analytics account for your site, Ultradata will setup Google Search Console and Bing Webmaster Tools on your site for FREE for business website purchases!  This is a $500/value. With these tools you will be able to:

• Learn all the phrases where your site appears in Google searches
• See all the sites that link to yours
• Check to see if your site includes any problems with Google’s index that could harm your search results
• Submit information from your site directly into Google’s search engine

There is no cost from Google for this service however it takes us a bit of time to set it up.   Let us perform the setup for no charge for any new or redesigned website that we setup.

Check your entire site for missing Google Analytics or AdWords code for free with just one click.

Google Structured Data Testing Tool – check your site by click here.

Google PageSpeed Insights – check your site loading speed by clicking here.

Google Mobile-Friendly Test – check your site by clicking here.

Another speed test by Pingdom – check your site by clicking here.

Another speed test by GTMetrix – check your site by clicking here.

Ahrefs – This tool shows links (including new and internal), linking domains, anchors, and best pages of a domain. – check your site by clicking here.

Another tool for SEO analysis:   SEOSiteCheckup – it aims to make search engine optimization easy. It provides simple, professional-quality SEO analysis and monitoring for websites. SEO Site Checkup  has helped thousands of small-business owners, webmasters and professionals improve their online presence.

Other tools for optimization research analysis:  SpyFu, Moz, SEMRush

Google Keyword Planner – Plan your Search Network campaigns, get performance insights, and see keyword ideas.

Free Web Page Analyzer – This web page analyzer breaks down the structure and content of your web page and assesses the build quality and content quality from an accessibility, usability and search engine point of view.