Is your Website an Expense or an Investment?
Expenses are COSTS for something that does NOT directly produce income. They are purchases for "necessary evils" for things like copy paper. Investments are expected to generate ROI – PROFIT - over time and require support and maintenance. Buildings, operating...
It’s a Multilingual Market— Are you Missing Out?
When assessing the market in regards to your business, what do you generally see? A variety of businesses and consumers, or perhaps you even have a narrow niche in which you excel. These are all great things that can effectively drive business. Yet in most, if not all...
Why You Should Spend More Time Thinking About Stripe Vs. Paypal
Customers need options from online stores, and it's not just about the products on offer. Online payments have always been a shaky subject, and if customers have the option to choose their preferred payment method, they're going to be more inclined to use your service...
Improve Your Local Search Ranking With Data Aggregators and Citations
You have a great business with a great product that you’re enormously proud of. You have a diligent and hard working team. You have a great track record of customer service and a loyal core clientele. Yet, as important as it is to retain and care for the repeat...
